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br / Gibraltar's first dedicated sports website: New Jersey Devils home, will eventually be known as The Rock, after the Rock of Gibraltar (show preceeding tags) SportGibraltar.com - is best viewed on Internet Explorer Do you have reports/images/suggestions/news to contribute? If so please e-mail us at sportgibraltar@yahoo.com « » » » » » » » » » » New Jersey Devils home, will eventually be known as The Rock, after the Rock of Gibraltar For a chunk of change, a piece of The Rock will be the next home of the New Jersey Devils (Ice Hockey team). Prudential Financial Inc. and the NHL team on Monday announced the company will pay $105.3 million over 20 years to call the Devils' new arena the Prudential Center. The $375 million downtown venue, under construction nearly across the street from the world headquarters of the life insurance and investment giant, is expected to open for the 2007-2008 season. As far as I'm concerned, you can't get a better name, team owner Jeff Vanderbeek said. Prudential CEO Arthur F. Ryan said the company wanted to be associated with a world-class arena and a team that has won three Stanley Cups since 1995. He said deepening Prudential's ties to its home city was more important than increasing recognition of an already well-known company. Very frankly, Prudential doesn't need that, Ryan said. So w...
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